Probious Visual Identity Direction

Hello everyone, Happy New Year!
So Probious is about to launch in a few weeks time and we are up to finalising the visual id stage. Here are the logos Meanwhile pitched yesterday at the workshop meeting.

The direction we decided to pursue is to focus on the box imagery. The box is the main tool which connects all designers together, and also has an element of surprise; the probe being given like a present. By altering the colours and patterns of the box, it expresses the ideas of design being transformative, experimental, expressive and unique.

Still deciding whether to go with the P or just the icon shape for the logo. Any thoughts? Next stage for us is to work on the box packaging and see how the 2 logos can be applied and what mediums would be suitable (ie stamp, stickers, gocco etc…) Stay tuned!

Culture Probe Name

Hello! We have finally decided on the cultural probe name:

PROBIOUS
As we were brainstorming for new words, we came up with the word Probious (Cultural probe + Curious). As humorous as it sounds, we figured that this word would fit this project best as it has a playful, science, experimental feel; which reflects what this cultural project is about. This in itself is an experiment within designers, and branding it as fun and humorous will get people excited about participating in this project. Here is a quick moodboard we set up to get a feel of this project.The images we have gathered all have a vintage feel, using half tones, primary warm tones and old school printing methods.

Cultural Probe: “Curious” Identity

So, over the weekend I worked on the brand identity of “Curious”. And below are a few images of the identity I did.

First up is an identity inspired by The Kaleidoscope Effect, as everyone is always intrigued by a kaleidoscope. Always turning it and in awe of the beautiful colours as we turn it. Keeping the eye interested in the colours and wonder of it.

 

Inspired by The Kaleidoscope Effect

 

 

Further development of The Kaleidoscope Effect (Patterns/Wallpaper)

 

I also researched into the word “curious” and these identity below are what made me feel intrigued, interested and inspired by the word “curious”:

 

Primary Colours of An Open Box

 

 

Inspired by Alice In Wonderland's "Curiouser Curiouser!"

 

 

Inspired by A Curious Cat

 

I am excited for constructive critic session tomorrow! I have lots of other designs on the curious identity to show the team. =)

xoxo, G

Curiosity killed the cat

Here are a few fast ideas I developed today for the word curious. I thought about question marks and cats. Cat’s are curious creatures and are also playful so I decided to play with that idea. I also tried to use the string idea (cat playing with string). With the bottom logo I turned the question mark upside down to look like the Alphabet “c”. Not sure if that’s too cliche. Feedback would be awesome 🙂

-Steph

Cultural Probe further branding development

Today the studio further develop the brand name for the cultural probe “Unraval”, “Inside Out”.

from the first portion we came up with the word curious, referring towards how curious everyone was in their childhood with no preconception being registered or our sense what each object true purpose is just trial and error of things we did to try and experiment out of each just as how we wish to glean of such info from the probes.

In the 2nd portion we further develop the word based on the idea of Yoko idea of “Network” and “Crossing Over” Came up with tracks, junction, hub, overlap, tangle, maze and braid.